Trade Marketing & Point of Sale

Point of sale execution proven with verified field evidence

Replace paper worksheets with digital checklists and geolocated photo evidence. Know what happens on every retail shelf without relying on manual self-reporting.

Trade Marketing & Point of Sale

The Problem

Managing retail execution without real evidence carries a cost visible on every shelf.

The visibility gap between trade marketing strategy and retail store reality

Promoters and merchandisers not visiting assigned stores

Without GPS check-in verification, scheduled store visits are missed while shelf share and visibility deteriorate.

Out-of-stock shelves and lost sales unnoticed for days

Empty retail slots go unreported until audits arrive, resulting in permanent lost revenue to competitor brands.

Competitor price moves and promo displays tracked too late

Competitor promotional campaigns roll out unnoticed without real-time intelligence from store floors.

Weeks spent compiling manual reports from scattered photos

Marketing teams waste countless hours downloading WhatsApp photos and assembling spreadsheets by hand.

Delego solves all four. From day one.

CAPABILITIES

Capabilities engineered for flawless retail execution

Mobile photo audits, dynamic survey forms and live retail compliance dashboards.

Photographic Proof

Photo Evidence

Merchandisers capture high-resolution shelf photos with verified GPS and time watermark.

Gives trade managers indisputable proof of planogram compliance and display placements.

Dynamic Survey Forms

Dynamic Forms

Configure custom field surveys for price checks, shelf share and POP material audit.

Conditional logic guides promoters through structured data capture in minutes.

Promoter Pacing & Route Tracking

Team Tracking

Track daily store coverage percentages and time spent at each retail location.

Optimizes promoter visit frequencies and eliminates ghost visits completely.

Comparative Retail Reports

Comparative Reports

Benchmark performance across retail chains, regions, distributors and product categories.

Identify underperforming stores instantly to adjust trade marketing campaigns.

Compliance Dashboard

Compliance Dashboard

Unified executive KPI board showing planogram adherence, stockouts and audit scores.

Empowers leadership to make data-driven trade investments with verified store intelligence.

Pricing

The right plan to scale your operation.

From initial field digitization to advanced algorithmic optimization, tailored to your exact business challenge.

Essential

For organizations digitizing their field operations for the first time.

Total field visibility, task dispatching, and digital execution proofs.

  • Mobile app for field agents
  • Live order geolocation
  • Digital proofs of execution
  • Real-time KPI dashboard
View plan Essential

Advanced

For scaling teams requiring deeper operational command.

Route planning by distance and duration to optimize your team's journey.

  • Everything in Essential
  • Route planner by distance and duration
  • Custom forms and reports
  • Calendar-based task assignment
View plan Advanced

Pro

For operations requiring automated dispatch and smart rules.

Intelligent auto-assignment, task broadcasting algorithms, and automatic end-customer notifications.

  • Everything in Advanced
  • Intelligent automated dispatch
  • Dynamic task broadcasting rules
  • Full REST API & Webhooks
View plan Pro

Smart

For high-complexity logistics balancing multiple operational variables.

Intelligent optimization with multiple algorithms, Power BI, Webhooks, and dedicated strategic support.

  • Everything in Pro
  • AI-driven multi-stop optimizer
  • Skill & certificate-based dispatch
  • Advanced constraint solver
View plan Smart

Not sure which plan is right for you? A specialist will help you choose in 15 minutes.

View full feature comparison
Contact

Take your trade marketing strategy to a data-backed performance standard

Schedule a 30-minute demo and a specialist will demonstrate how to transform point-of-sale visibility and audit promotor execution.

  • Tailored demo for Trade Marketing
  • Response in under 30 minutes
  • No contract commitment
  • Real human partnership from day one

Book your personalized demo

An expert will connect with you promptly

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