How important is immediacy in product delivery for today's consumers? Are they willing to wait more than 48 hours to receive their online purchases? Does delivery speed compete in importance with product quality and integrity?

 

Recent studies shed light on these questions. According to a report by the National Retail Federation, in 2020, 67% of consumers indicated that same-day delivery significantly influenced their purchasing decision, compared to 16% in 2017. Similarly, a 2021 study by McKinsey & Company revealed that 40% of consumers would be willing to pay extra for same-day deliveries, while 20% would consider the same for deliveries in less than two hours. According to Statista, global e-commerce sales are projected to exceed $6.5 trillion by 2023, where delivery speed emerges as a determining factor in retaining customers in this growing market.

 

The growing digital presence has saturated the global mass consumption market with innovative proposals, competitive in price and quality. It is here where faster, personalized, and effective delivery services make a difference, becoming key factors for customer preference and loyalty. Companies capable of offering same-day or next-day deliveries not only meet the demands of hyper-connected customers but also gain a solid competitive advantage.

 

Immediate Deliveries

 

A 2022 PwC study pointed out that 88% of consumers globally consider delivery speed as an important factor in their online shopping experience. Additionally, 61% admitted to abandoning a purchase due to inconvenient delivery options.

 

In this context of high urban density, dense traffic, immediate consumer demand, and market saturation with innovative offerings, companies face crucial challenges in their last-mile logistics. The dilemma arises of outsourcing delivery, losing control of the experience and direct communication with customers, risking the brand and its survival in the market. The alternative is the in-house development of the delivery platform, which requires significant resources.

 

Technology and innovation play a fundamental role in the pursuit of speed in last-mile logistics, minimizing resource investment. With advancements such as route optimization based on intelligent algorithms and real-time tracking of task execution, companies can coordinate and adjust their deliveries efficiently. These technologies not only improve delivery speed but also offer greater visibility and control over all field activities, essential aspects in a competitive environment where efficiency and accuracy are key to meeting customer expectations.

 

Route Optimizer

 

To effectively implement fast deliveries in last-mile logistics, companies must adopt a strategic and coordinated approach. Some fundamental principles must be followed to ensure this approach:

 

  • Planning is essential, involving route optimization and efficient resource allocation, ensuring optimal vehicle load.
  • Investment in real-time tracking technology is crucial to maintain visibility and control at each stage of delivery.
  • Employee training and empowerment are essential to address the challenges of fast delivery and protect the brand's reputation.

 

On the other hand, express deliveries in less than two hours have emerged as a growing demand from consumers. Instead of following the traditional route allocation for same-day or next-day deliveries, some companies are adopting an innovative approach, similar to the "Uber-type" model. Here, delivery tasks are posted in a pool of available agents, and the nearest agent is selected to carry out the delivery immediately. This agile and real-time availability-oriented approach is revolutionizing how express deliveries are addressed, offering an effective solution to meet customer speed expectations in an increasingly connected world.

 

In summary, a well-designed strategy, investment in technology and human resources are essential to stand out in last-mile logistics and meet growing customer expectations in terms of speed and efficiency. Same-day or next-day delivery is no longer just a trend; it has become the new norm.

 

We urge you to drive your team towards innovation and constantly exceeding customer expectations. This will not only ensure the survival of your company but also position it to thrive in the competitive universe of e-commerce and last-mile logistics. We extend a warm invitation to explore the DELEGO platform, a technology leader in the region, capable of providing the boost needed to get your products into your customers' hands much sooner than anticipated. Contact us through our website: www.delego.ai