In a world increasingly driven by cyberspace interactions
across all domains, and with a significant surge in digital activity due to the
COVID-19 pandemic, e-commerce has acquired unprecedented relevance as the primary
channel for numerous businesses to reach their end consumers. In this context,
logistics has become a determining factor for success in this constantly
evolving sector.
Particularly, the product delivery stage in e-commerce has
become critical within the supply chain, forcing companies to face a strategic
decision: should they outsource deliveries to specialized companies or handle
them internally using their own resources?
According to figures provided by the information portal
Statista.com, nearly 90% of the global population admitted to making online
purchases in 2020. Furthermore, revenues generated by online sales globally
amounted to approximately $4.2 trillion that same year, with an average 17%
increase in the following two years, despite the reopening of physical
commercial activity.
Strategic Advantages of In-house Logistics in E-commerce
Ensuring delivery quality is one of the main advantages of
in-house logistics in e-commerce companies. It guarantees total control over
the delivery process, leading to adherence to agreed-upon deadlines and
fundamental accuracy in the purchasing experience. The ability to deliver
purchased products in perfect condition and with delivery personnel who are
presentable and represent the brand contributes to a positive customer
experience, fostering brand loyalty and significantly increasing repurchase
rates. This strategy ensures that customers receive exactly what they
purchased, in the expected condition, and with friendly service that
strengthens the brand's image in every interaction.
Additionally, in-house logistics offers a unique opportunity
to create a strong and reliable brand identity. The presence of vehicles and
delivery personnel with the company's brand reinforces the perception of
quality and commitment on the part of customers. Some research reflects the
trust and sense of security that consumers experience when receiving their
orders directly from the company.
According to a recent study conducted by the management
consultancy Capgemini Research Institute, 67% of e-commerce companies reported
that in-house logistics has improved their ability to offer a superior delivery
experience. These companies have experienced a 20% increase in customer
satisfaction and a 15% reduction in operating costs.
Furthermore, a report from the market analysis firm Statista
reveals that 45% of consumers consider delivery punctuality as one of the most
important aspects when choosing an e-commerce provider. This demonstrates the
relevance of in-house logistics in meeting customer expectations regarding
delivery times and reliability.
Having advanced technological platforms facilitates
impeccable management and enables efficient delivery.
Delego - Software for In-house Logistics
The Crucial Role of Technological Platforms in In-house
Logistics
While in-house logistics in e-commerce offers numerous
benefits, it is essential to have advanced technological platforms to maximize
its effectiveness. These tools include route optimizers, task allocation
systems, and real-time data analytics.
Technological platforms allow companies to optimize delivery
routes, reduce travel times, and decrease operating costs. Additionally, they
offer complete visibility of the entire delivery process, enabling more
effective management and data-driven decision-making. Companies can monitor
driver performance, identify obstacles, and make continuous improvements to
achieve flawless delivery.
In summary, in-house logistics in e-commerce emerges as a
highly effective and strategic option for companies looking to offer impeccable
delivery. Various research and statistics support its effectiveness,
demonstrating an increase in customer satisfaction and a reduction in operating
costs. By taking full control of the delivery process, companies can build
trust and loyalty among customers, establishing differentiation in the highly
competitive e-commerce market. However, it is crucial to have advanced
technological platforms that facilitate impeccable management and thus enable
efficient delivery.
The future of e-commerce lies in the hands of those who dare
to take on the challenge of in-house logistics and harness the power of
technology.
If you want to learn more about the products and services
that Intelligis can offer to support you in your in-house logistics, contact us
through our website: https://www.delego.ai/